Insights
Innovation leading to accelerated growth: The merchant journey
India's digital transformation is a testament to the power of innovation to propel massive economic growth. From a cash-is-king mindset to walking into a store with a smartphone and the PhonePe app, India has transitioned to making payments digitally, almost overnight. As per the PhonePe Pulse - BCG report, merchant payments are expected to increase from 20% in value today to 65% by 2026, further underscoring the role of the ubiquitous merchant in this transformation.Phasing out cash reliance with a suite of payment solutions
At a hole-in-the-wall Chole Bhature shop in Delhi, across a chikankari boutique’s counter in Lucknow, or by the beach shacks in Goa, you can find the ubiquitous UPI QR code everywhere now. The scan-and- pay code, which sees transactions from ₹1 to ₹1,00,000, was the first step in the digital payments’ acceptance journey for merchants. As contactless payments found their way into the Indian psyche, merchants increasingly adopted QR codes pan-India, taking PhonePe’s presence across 99% postal codes.A diverse country comes with diverse challenges, and PhonePe has managed to cater to each and every one of them. Merchants with high Average Transaction Values (ATV) require enablement of credit card transactions (through EDCs or UPI), while for other merchants, transactions such as debit cards or UPI would suffice. To prevent identity theft, custom Photo QRs were introduced, following which SmartSpeakers were launched to validate payments in real-time.
On average, PhonePe SmartSpeakers are validating over 100 crore transactions per month. By enabling merchants in more than 17,000 postal codes and successfully deploying over 4.4 million devices across India, this innovative solution is positively impacting the merchant ecosystem. The deployment of devices in remote areas highlights the growing adoption and reach of this technology in rural areas. Added to this is the recent launch of the celebrity voice feature on PhonePe SmartSpeakers that allows merchants to validate customer payments in celebrity voices such as the iconic Mr. Bachchan’s voice for Hindi. This strikes a chord with millions of Indians, enhancing its appeal to merchants and users alike.
The recent introduction of PhonePe’s new POS device represents a significant milestone in PhonePe’s suite of payment solutions. This new device, based on the Android platform, brings about a transformation in the way businesses handle checkouts. Whether customers are at a store counter, a table at a restaurant, a delivery location, or anywhere with cellular coverage, this POS device streamlines the entire payment process, ultimately enhancing the overall customer experience. With this new addition, PhonePe has covered the full spectrum of payment solutions, which is a clear indication of their commitment to innovation in the payments space.
Driving financial inclusion and creating access to credit
Pre-pandemic, digital payments were an afterthought. Today, a bank account and a smartphone are essentials of even the smallest of businesses - bringing a significant portion of merchants into the formal economy.The shift from cash dependence to digital payments has paved the way for enhanced financial inclusivity, establishing trustworthy merchant profiles. Reaffirming the commitment to driving financial inclusion for SMEs and solving merchants’ need for organised credit, PhonePe launched a merchant lending platform on the PhonePe for Business app. This allows banks and NBFCs to provide credit opportunities to merchants in a seamless digital flow in just a matter of minutes.
SMEs that previously faced challenges in accessing credit, can now invest in businesses, expand operations and contribute to the overall economic growth - helping create a healthier and empowered SME economy.
Building infrastructure for growth
As merchants are fully armed with innovative tools to build their businesses, solving for discoverability would have a leapfrog effect on a historically unseen scale. With this in mind, PhonePe built Stores - an engagement channel between merchants and consumers. This equipped consumers to look for mom- and-pop stores in their vicinity that catered to their specific needs.Taking a gargantuan step further, PhonePe also launched Pincode, a hyperlocal shopping app built on the ONDC platform that connects local buyers and sellers. This not only solves discoverability but provides access to inventory and takes the business to the buyer’s doorstep, maximising a merchant’s operational potential.
Impact for merchants
Let’s hear the story of Anitha, who has been running a bakery in Bengaluru for over three years with her sister. Digital payments have been a boon to her business in transitioning to cashless payments and receiving the right ammunition to expand her business. Anitha is one of the early adopters of all PhonePe solutions for merchants. She has been associated with the brand for over two years and says PhonePe has her complete trust and has been an invaluable part of her journey!Watch the full video here
